Sunday, February 24, 2008

SEO Techniques

Title:

The Title tag is not a Meta tag. However title tags play a
vital role in your site’s rankings. It is these words or
phrases that appear in the title of your page in the
hyperlink listings on the search engine results. I include
the most relevant and specific keywords or key phrases in
the title tag that best describe the contents of the page.



Description:

This gives a short and concise summary of the content of
your web page. The description appears in the SEs just
below the title tag. I ensure that the Meta description tag
is brief but includes some of your top keywords. The words
used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages
will not have the same Meta tag descriptions.


Keywords:

Although not as relevant as the other tags mentioned above,
the Meta keywords tag is still recognized by some SEs. I
include a number of Meta keywords for you that are relevant
to the content of your web pages.

Thursday, February 21, 2008

SEO Techniques User Experience

Must provide a rich and easy-to-use experience for the users on your site. Want an immediate boost to your revenue without waiting for some search engine to update its index? Improve the user experience on the site and you can see instant results.

There has not been a PR update since April. It is long overdue. But matt Cutts said do not expect one soon. Google is in the process of changing something. They won't update PR until changes are more settled is the prevailing view at the moment. So just wait. Keeep building links.

PR is different from Search Engine Ranking Position (SERPs) it is now fairly accepted that your SERPs can be effected by factors such as CTR (click through rate) and bounce rates, and QDF (query desrves fresshness) These things are completly separate from TBPR. But TBPR has not been a significant factor for SERPs for a long time now.

take it to mean that if I query on 'French revolution' any document written in the last few years might be equally suitable, and an older article with more links is likely to be the correct result for Google to report.

Tuesday, February 19, 2008

Off page optimization Process

Off page optimization Process

Forums

Blogs

Directory Submisions

Searchengine submission

Articles

DMOZDirectory submission

Off-Page SEO Services Off-page SEO, better known as internet marketing, involves link building or building link popularity. When relevant, quality sites link to your site, it indicates to the search engines that your website is popular. Search engines (especially Google) use link popularity, along with other factors, as a method of determining where your site should rank. Using optimized text in these links tells the search engines what keywords your site is relevant for.

This process involves obtaining as many relevant inbound links (links from other sites that point to your site) as possible. The more competitive your market, the more inbound links you will need. Off-Page SEO Services involve:

Link Development

We use your chosen keyword phrases to carefully craft 4 or 5 optimized text links and optimized descriptions for the link campaign.

One-Way Linking

One-way linking involves obtaining relevant, quality, non-reciprocated links from other sites. This usually involves paying for directory listings or obtaining paid advertising.

- General Directories

We obtain listings for your site in relevant categories of quality, seo friendly directories.

- Niche Directories

We obtain listings for your site in directories that are relevant to your niche market. The number is dependent on what is available within your niche.

- Relevant Site Links

We obtain paid advertising links on sites that are relevant and compatible with yours (not your competitors)

Link Trading

Linking out is a factor that deserves consideration. Linking is a natural part of the web; it is what makes the web a web. Sites which do not link out are seen by the search engines as unnatural and suspect. A great way to link out is to trade links with websites that are relevant, quality resources. We can accomplish this through either a resource page or an on-site niche directory. Link trading is also a great way to build long-term relationships with quality websites within your niche.

Monday, February 18, 2008

The 10 Top SEO Tips

The 10 Top SEO Tips By jagan reddy

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 top tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar.

Sunday, February 17, 2008

Open Directory Project (ODP) Submission Tips

Open Directory Project (ODP) Submission Tips

There are more than 20,000 volunteers who make-up the Open Directory Project’s indexing core. The criteria for getting listed in the Open Directory Project (also known as DMOZ) are a little tight and many of the pages submitted are not indexed on the first try.

However, if you use a little common sense and follow some pretty basic rules, getting your submissions listed shouldn't be a problem.

The following are some guidelines to consider before submitting your site to ODP.

Off page optimization

Off page optimization

Manual submission to all major search engines
* Semi-automatic submission to more than 200 Search Engines
* Resubmission of sites to certain search engines if necessary
* Submission to important paid inclusion directories
* Yahoo Directory Inclusion
* Submission to Dmoz directory
* Submission to more than 5000 free inclusion quality directories
* Re-optimization of site
* Reciprocal link building - 2way and 3way links
* Link Popularity through one way links
* Buying text link advertisements from relevant sites to increase the link popularity
* Article Submission
* Newsletter Submission
* Forum Posting
* Blog submission