What is Google Panda and Penguin Updates

What is Google Panda and Penguin Updates

Google Panda

Google Panda is all about Content of the Site 
(make sure to write high quality content) 


Google Penguin 

Google Penguin Launched in April 2012 

it's all about the Ranking's of Websites that Breach Google Webmaster Tools Guidelines set by the Search engine.

Penguin 2.1 Last Update 4th October 2013.   

Basic Benefits of Webmaster Tools

 Basic Benefits of Webmaster Tools

Access to Search Statistics on Google

Latest Data Regarding Incoming Links and Internal Links

Sends Notification if Your Site has any Crawl Errors and/or Malware (Spam, Viruses, Etc)


Shows you Keywords you are Targeting and how Effective they are..

Free Seo Tools For Website

1. Google Webmaster Tools – Improve Your Site Visibility in Google Search Results
2. Google Analytics – Complete Search Data of Your Website
3. Search Engine Optimization Tools
1. Google Website Optimizer
2. Meta Tag Analyzer
3. Link Popularity
4. Search Engine Saturation
5. Google Page Rank
6. Google AdWords – Keywords Suggestions – Keywords CPC – Keywords Analyzer
7. HTMLValidators
8. CSS Validators
9. Link Checker
10. Meta Tag Generator
11. Website Sitemap Generator – Free
12. Hex Color Codes Generator – For Website Designing and Google AdSense Ads Unit
13. CSS Layout Generator
14. RSS Feeds – Feedburner
15. Website Doctype Declarations
16. Page Rank for Keyword Checker
4. Search Engine Optimization
   Help Forums
1. Google Webmaster Forum – Crawling, Indexing, Ranking – Video, Image Content – Verification of Your Site – Post Your Question Now
2. Webmaster Forums – Ask Questions and Get Answers on Site Optimization and Web Designing
3. Graphic Design, Web Development Solutions Forum
4. Digital Point Forum – Online Internet Marketing and Search Engine Optimization forums
5. Google Analytics Forum
6. Tips for Effective Web design and Search Optimization
7. Submit Your Site to Search Engines
8. Website Topic Suggestions 

Contents Of On-Page

Contents of On-Page

HTML Head Tags:

·         Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s). Clearly, using the keyword term/phrase as the very first words in the page title has the highest correlation with high rankings, and subsequent positions correlate nearly flawlessly to lower rankings.

·         Meta Description - although not used for "rankings" by any of the major engines, the meta description is an important place to use the target term/phrase due to the "bolding" that occurs in the visual snippet of the search results. Usage has also been shown to help boost click-through rate, thus increasing the traffic derived from any ranking position.

·         Meta Keywords - Yahoo! is unique among the search engines in recording and utilizing the Meta keyword tag for discovery, though not technically for rankings. However, with Microsoft's Bing set to take over Yahoo! Search, the last remaining reason to employ the tag is now gone

URL:

·         Length - Shorter URLs appear to perform better in the search results and are more likely to be copied/pasted by other sites, shared and linked-to.

·         Keyword Location - The closer the targeted keyword(s) are to the domain name, the better. Thus, site.com/keyword outperforms site.com/folder/subfolder/keyword and is the most recommended method of optimization (though this is certainly not a massive rankings benefit)

·         Sub domains vs. Pages - As we've talked about previously on the blog, despite the slight URL benefit that sub domains keyword usage has over subfolders or pages, the engines' link popularity assignment algorithms tilt the balance in favor of subfolders/pages rather than sub domains.

·         Word Separators - Hyphens are still the king of keyword separators in URLs, and despite promises that underscores will be given equal credit, the inconsistency with other methods make the hyphen a clear choice.

Google Penguin

Penguin, along with previous Panda updates, have been very hard on affiliates. In particular, small affiliates have been hit the hardest.

Basically, Google is devaluing websites that have too many low-quality backlinks or links from sites it deems unrelated. This would include anyone with a high amount of backlinks from direcories, article submission sites, unrelated blog posts, blog and forum signatures, etc. And they've hit anyone using "linking schemes". Although it's unclear what is considered a "scheme", if you're exchanging links in any way (reciprocal, 3-way, etc.), it's likely you're going to suffer the consequences.
There's also been talk of "over-optimization" penalties for webmasters who keyword stuff, or over-use KWs in their backlinks. So for example, if 90% of the backlinks to your website include your core KW (ie: blue widget), then you might get hit for over-optimization.
The key is to gain backlinks on highly related, higly relevant pages (think guest posts on related blogs!). And you need to make your backlinks appear "natural". Natural would mean more "fill" words in your link text like: get, click here, learn more, etc. -- with your KWs mixed-in in various ways...

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    There was a Panda data refresh on 19th April, 2012. You also need to check if your website was penalised by the very latest ‘Over optimization’ penalty or the even latest ‘Penguin update’
    Avoid indulgence in keyword stuffing, link spamming (link trading) & linking the same anchor text to multiple sources. Include unique, informative content in your website and make the most of social media interactions.
    I think you have to check your website content is it outdated? If it is outdated then update it regularly because quality and unique content is very impotent part of website ranking. You have to use different methods of link building with quality content, and try to use new website for link building.
    I think you have to check your website content is it outdated? If it is outdated then update it regularly because quality and unique content is very impotent part of website ranking. You have to use different methods of link building with quality content, and try to use new website for link building. 

Techniques to follow now?

Avoid indulgence in keyword stuffing, link spamming (link trading) & linking the same anchor text to multiple sources. Include unique, informative content in your website and make the most of social media interactions.

    I think you have to check your website content is it outdated? If it is outdated then update it regularly because quality and unique content is very impotent part of website ranking. You have to use different methods of link building with quality content, and try to use new website for link building. 

20 Sure Ways to Increase Blog Page Rank

If you are A Blogger or Have any connection with Blogging, Then you might be knowing the importance of Google PR (Page Rank). Google PR ranges from n/a- 10. Having a High PR will Increase your Search Engine Rankings. This will constantly Drive Traffic to your Site. If you still have not Gained High PR then Follow the Steps below, it will help you in Increasing your Website Page Rank.

1. Include Atleast 1 Link to Google at your Homepage.

2. Get Links from the same Niche Blogs.

3. Submit the Blog to Blog Directories.

4. Submit the Blog to Social Bookmarking Sites.

5. Write Guest Posts in high PR Blog.

6. Write a post on Google on your Blog.

7. Add good Internal Links in your Blog Posts.

8. Include your Blog Link to Facebook and Twitter Profiles.

9. Decrease the Load time of your Blog.

10. Build Backlinks & Comment on the High PR Blog related to your Niche.

11. Don’t sell Text Links.

12. Don’t pay for getting Traffic.

13. Update your Blog Frequently.

14. Don’t forget to do SEO Work for your Blog.

15. Submit Articles to Article Directories like Ezinearticles, Articlebase etc. This will help in gaining Backlinks & thus high PR.

16. Don’t link your Blog to Illegal Sites, Adult Content Etc.

17. Always follow Google Rules & Regulations.

18. Post your Blog Links to Forums.

19. Write a Long post rather than a short Paragraph.

20. Make your Blog DoFollow & recieve more Comments and this will get you high PR & Search Engine Rankings.

Latest on page Optimization Tips

Now a day some webmasters are saying that On page are not still important but this is not entirely true. On page Optimization is still important. Let’s have a look to important on page factors:

Title: It is the most important factor of on page optimization

1. Avoid using keywords like 'A,'the','An',’of','On' in title.
2. Apply special Symbol '@','|' etc.
3. Try to use keyword in the beginning of the title.
4. Include company name in the title if you need brand advertising.

Meta Tags:

1. Meta keywords : 
  keywords- that identify what the page is saying about.
2. Meta Description 
  A short description of the page.

Heading Tags: 

----

you can use primary keyword in

tag and secondary keywords in

 

Bold: It is better to use keywords in bold or strong to gain attention of visitors.

Image Alt tag: search robots can't index images and flashes. They can read only HTML tags. So, always use keywords for the image. You have great chance to show up in Google image search.

URL Optimization: Static URL is more friendly than dynamic. Always use seo friendly URLs.

Keyword Density: Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage. Always write useful and meaningful content.

Use of Sitemap: Sitemap is must for all sites. Here you can find list of URLs of websites.