SEO Techniques - WEB 2.0

WWW :- World Wide Web

What is HTTP:   HTTP is an acronym for Hypertext Transfer Protocol; this is the most popular protocol in use today. It is the communication standard used by your web browser in order to communicate with the server of the website that you are viewing. WWW or the World Wide Web is a prefix to a certain name in order to identify that it is a web site that you are visiting.

 

Web 1.0		Web 2.0
DoubleClick	-->	Google AdSense
Ofoto	-->	Flickr
Akamai	-->	BitTorrent
mp3.com	-->	Napster
Britannica Online	-->	Wikipedia
personal websites	-->	blogging
evite	-->	upcoming.org and EVDB
domain name speculation	-->	search engine optimization
page views	-->	cost per click
screen scraping	-->	web services
publishing	-->	participation
content management systems	-->	wikis
directories (taxonomy)	-->	tagging ("folksonomy")
stickiness	-->	syndication

SEO Basics

SEO Basics

Create unique, accurate page titles

Page titles are an important aspect of search engine optimization.

Make use of the "description" Meta tag

Use description meta tags to provide both search engines and users with a summary of what your page is about!

Improving Site Structure

Improve the structure of your URLs

Choose a URL that will be easy for users and search engines to understand.

Make your site easier to navigate

Prepare two sitemaps: one for users, one for search engines.

Optimizing Content

Offer quality content and services

Write better anchor text

Optimize your use of images

Use heading tags appropriately

Make effective use of robots.txt

Promotions and Analysis

Promote your website in the right ways

Make use of free webmaster tools

Benefits of SEO

Benefits of SEO

High Search Engine Rankings

Targeted Traffic

Repeat Customers

Increased Sales

Increased Revenue

High Return on Investment

Social Media Optimization - How Do I Create a Facebook Page?

Facebook is one of the largest social networking sites on line. With millions of users, you can create your own network of friends, mingle with them, carry out group discussions, post in comments or video, start a discussion forum, tag people, and lots more. With Facebook gaining more popularity, every user on this planet will aspire to create a Facebook account and have a Facebook page too.

Link Building

Link Building

We’ve probably all heard of Google Page Rank — it seems to be every web site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.

Now, you’ll want to steer clear of link farms and other spammy attempts at getting links to your site. However there are many reputable and niche directory sites that you can use to submit your web site, or specific blog articles to.

With genuine content — especially if you have a blog — you’ll be able to generate links with other web sites and blogs, as well. It’s somewhat of a give and take, in that if you link out to other sites, you’ll find sites linking back to you  — and hopefully see your page rank going up, as well!

SEO tips for Brand new website

SEO is the process of making your site understandable for search engines. The goal of SEO is to increase ranking of your website. If you are Launching a brand new website and you want to make it popular on web, then you should use best tools for this, i.e.‘SEO’. you should implement a few things correctly, right from the beginning, can slingshot your website into top search rankings within just a few months of launching. I have a short checklist of SEO tips for brand new website –


1. Choose a short url with your primary keywords in it.(if possible)


2. Target few major keywords.


3. Always use unique Meta tags for each page.


4. Use Header tags and use keyword in Title tags.


5. Verify your site with Google webmasters, yahoo, Bing webmaster


6. Don’t use Duplicate content.


7. Upload Site map and robot.txt for site.


8. Install Google Analytic


9. Add a blog to your site and post on it on weekly basis (don’t use a separate domain name for your blog)


10. Use 301 Redirect


11. Check Page load speed


12. Promote your site in many places like article submission, directories, press release, blogs, Social bookmarking etc.


13. Last but not the least Be patient. 

On-Page SEO Tips for Better Search Engine Optimization

Top 5 On Page SEO Techniques That Will Get You Ranked on Google.

Okay, with all the hoopla around “how do build more backlinks to your site for better rankings”, people have more or less forgotten the importance of On Page Optimization in SEO. The thing is, unless and until you have good on-page SEO, the chances of you getting top ranks on Google are slim. In fact, one of my sites which has only 2 backlinks, is ranking in the Top 3 for a keyword phrase that has 349 million results! How? Good on-page SEO, that’s how!

So let’s get right into it. I hear you asking – what are the most important and essential On Page Search Engine Optimization Techniques that you ought to use if you want an edge over your competition right now?

On Page SEO Tip #1: Title Tag

Yes, no matter how much Internet Marketing “gurus” argue that the “title tag” has lost its relevance in Google, I’ve concluded from my testing that Title Tags still play a major role in getting good rankings. Always include your target keyword in your title tag. Don’t make it look like spam, some people include all their target keywords in their title tag. That is wrong, and looks bad. The title tag on every page must be unique. Remember, real users will see the title tag first when they search for your site or keyword on Google – so keep it readable!

On Page SEO Tip #2: Meta Description Tag

The most important Meta tag you need to really worry about is Meta Description. Google disregards the Meta Keywords tag completely since earlier, webmasters used to fill them with keywords that were completely irrelevant to their page, but had high traffic potential. Include your main keyword once or twice in the Meta Description tag.

On Page SEO Tip #3: Header Tags

Header Tags can help you tremendously in your SEO efforts. Header Tags are tags H1-H6 in order of importance – H1 being the most important. Header Tags simply tell Google that the text in that tag is important & the other content on that page is basically related to what is set in that tag. For SEO purposes, the maximum you need to go to is H3. Include only one H1 tag on your page with your main keyword. Include one or two H2-H3 tags each consisting of your secondary keywords for even better results.

On Page SEO Tip #4: SEO your Content

Content SEO simply involves telling the search engines that certain keywords in your content are more important that the other, so it looks favourably on them, thus getting you better rankings for those keywords. How do you do that? Simply bold & underline your target keywords present in the content. A word of warning, do not overdo it. You don’t need to bold & underline all target keywords present in the content, only a few. You can definitely bold & underline other important areas of content on your webpage that do not include your target keywords. It’s not a problem as long as your main keywords are bolded somewhere on the page.

On Page SEO Tip #5: Internal Linking

Inter-linking your pages internally is important. For a small site of around 15-20 pages, having every page to link to every other page on the website goes a long way in On Page SEO. To take it a step further, do internal linking by using proper Anchor Texts for those links. For example, if a page that’s being linked to is related to On Page SEO Tips, use the anchor text as “On Page SEO Tips”. For even better results, bold/underline that link text.

So here you are, 5 solid On Page SEO tips you can use right away to gain an edge over your competition. Now go rank!