12 Simple Steps to Explode Your Site Traffic Using Online Social Media

12 Simple Steps to Explode Your
Site Traffic Using Online Social Media


Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.


You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same from your site too.




If you want to attract repeat visitors and want them to stay longer, your focus for the next few months should be on the social aspects of your site.


Social media uses technologies like RSS, blogging, podcasting, tagging, etc. and offers social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.


The central theme of these sites is user generated content used for sharing amongst other users. The social aspects of these sites allow users to setup social communities invite friends and share common interests.


You don't have to change your site immediately to take advantage of these new technologies. Introduce small changes incrementally and you will be well on your way to measure up to your visitors' new expectations.


Step 1. Declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with people they don't know. Create an About Me page to list your achievements, skills and aspirations.


Step 2. Create a MySpace page and link your biography in the Profile of your MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of your new friends to write blog articles at your site about your products or services.




Step 3. Install a free blog and start publishing at least one article in your blog every week. Provide an easy bookmarking feature to social bookmarking sites like del.icio.us. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.


Step 4. Provide an action button for direct posting of blog articles to Digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to you.


Step 5. Provide a forum at your site for users to discuss your products and services. Don't delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censors hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.


Step 6. If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.


Step 7. Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your content. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers interest them.


Step 8. Publish all your feeds at Feedburner. Feed burner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality content, you will be able to monetize your content using their services.


Step 9. Create short how-to or new product videos and post these videos in social video sharing sites like YouTube and Google video. Provide a few start and end frames in these videos to introduce your site with your site URL. Post these videos using catchy titles, teaser descriptions, and appropriate tags to make them easy to discover.


Step 10. Provide embedded links to your remotely hosted videos on your site. This will save your bandwidth and storage space because the videos reside on the video sharing sites rather than on your own site's server.


Step 11. As well as videos, use social photo sharing sites like Flickr and SmugMug to share pictures related to content on your site. Use the same title, description and tag techniques discussed earlier for social video sites.


Step 12. Provide a "Send to Friend" feature for all the products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.


Social media is not a fad. It is here to stay and brings a profound change to web surfers' experiences. Now is the right time to implement features that will make your site Social-Media-Friendly. Also, using marketing techniques that utilize popular social media sites, you will see a massive increase in traffic to your site.

Sitemaps Submission Tips

Before you begin, make sure you have the following sites added and verified in your Webmaster Tools account:
• the site on which the Sitemap is located
• the site(s) whose URLs are referenced in the Sitemap
1. Upload your Sitemap to your site.
2. On the Webmaster Tools home page, click the site you want.
3. Under Site configuration, click Sitemaps.
4. In the text box, complete the path to your Sitemap (for example, if your Sitemap is at http://www.example.com/sitemap.xml, type sitemap.xml).
5. Click Submit Sitemap.

SEO Techniques

Title:

The Title tag is not a Meta tag. However title tags play a
vital role in your site’s rankings. It is these words or
phrases that appear in the title of your page in the
hyperlink listings on the search engine results. I include
the most relevant and specific keywords or key phrases in
the title tag that best describe the contents of the page.

Description:

This gives a short and concise summary of the content of
your web page. The description appears in the SEs just
below the title tag. I ensure that the Meta description tag
is brief but includes some of your top keywords. The words
used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages
will not have the same Meta tag descriptions.

Keywords:

Although not as relevant as the other tags mentioned above,
the Meta keywords tag is still recognized by some SEs. I
include a number of Meta keywords for you that are relevant
to the content of your web pages.

SEO Techniques User Experience

Must provide a rich and easy-to-use experience for the users on your site. Want an immediate boost to your revenue without waiting for some search engine to update its index? Improve the user experience on the site and you can see instant results.

There has not been a PR update since April. It is long overdue. But matt Cutts said do not expect one soon. Google is in the process of changing something. They won't update PR until changes are more settled is the prevailing view at the moment. So just wait. Keeep building links.

PR is different from Search Engine Ranking Position (SERPs) it is now fairly accepted that your SERPs can be effected by factors such as CTR (click through rate) and bounce rates, and QDF (query desrves fresshness) These things are completly separate from TBPR. But TBPR has not been a significant factor for SERPs for a long time now.

take it to mean that if I query on 'French revolution' any document written in the last few years might be equally suitable, and an older article with more links is likely to be the correct result for Google to report.

Off page optimization Process

Off page optimization Process

Forums

Blogs

Directory Submisions

Searchengine submission

Articles

DMOZDirectory submission

Off-Page SEO Services Off-page SEO, better known as internet marketing, involves link building or building link popularity. When relevant, quality sites link to your site, it indicates to the search engines that your website is popular. Search engines (especially Google) use link popularity, along with other factors, as a method of determining where your site should rank. Using optimized text in these links tells the search engines what keywords your site is relevant for.

This process involves obtaining as many relevant inbound links (links from other sites that point to your site) as possible. The more competitive your market, the more inbound links you will need. Off-Page SEO Services involve:

Link Development

We use your chosen keyword phrases to carefully craft 4 or 5 optimized text links and optimized descriptions for the link campaign.

One-Way Linking

One-way linking involves obtaining relevant, quality, non-reciprocated links from other sites. This usually involves paying for directory listings or obtaining paid advertising.

- General Directories

We obtain listings for your site in relevant categories of quality, seo friendly directories.

- Niche Directories

We obtain listings for your site in directories that are relevant to your niche market. The number is dependent on what is available within your niche.

- Relevant Site Links

We obtain paid advertising links on sites that are relevant and compatible with yours (not your competitors)

Link Trading

Linking out is a factor that deserves consideration. Linking is a natural part of the web; it is what makes the web a web. Sites which do not link out are seen by the search engines as unnatural and suspect. A great way to link out is to trade links with websites that are relevant, quality resources. We can accomplish this through either a resource page or an on-site niche directory. Link trading is also a great way to build long-term relationships with quality websites within your niche.

The 10 Top SEO Tips

The 10 Top SEO Tips By jagan reddy

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 top tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar.

Open Directory Project (ODP) Submission Tips

Open Directory Project (ODP) Submission Tips

DMOZ is also known as "Open Directory Project" (ODP). Besides Yahoo, it's the largest human-compiled directory of the Web. It contains almost four million Web sites maintained by a global community of volunteer editors.

If you manage to get your site listed in the DMOZ directory, you will improve your Google ranking considerably because your site will also be listed in the Google directory which mirrors the DMOZ directory.

Besides Google, many other search engines use the DMOZ directory to supplement their own database, for example AllTheWeb, Excite, HotBot, Lycos, Teoma and many country specific search engines.

There are more than 20,000 volunteers who make-up the Open Directory Project’s indexing core. The criteria for getting listed in the Open Directory Project (also known as DMOZ) are a little tight and many of the pages submitted are not indexed on the first try.

However, if you use a little common sense and follow some pretty basic rules, getting your submissions listed shouldn't be a problem.

The following are some guidelines to consider before submitting your site to ODP.