10 Key SEO Strategies Every Facebook Page Owner Should Know

Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).


1. Choose the best name for your Facebook Page – and don’t change it


2. Select the best URL (Facebook username) for your Facebook Page


3. Use the “About” text box to place keyword-dense prose near the top of your Page


4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page


5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page


6. Post direct links to your website (or other relevant sites) in your Page’s stream


7. Add photos with captions, events with descriptions, and a discussion forum


8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites


9. Get more intra-Facebook inbound links by getting more Facebook fans


10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream

SEO Process

SEO Process
Search Engine Optimization (SEO) is a highly technical process,
Here are the key steps in our process:
Keywords and Competitive Analysis
First, we'll review the site structure and search engine rankings for both your website (if any) and those of your competitors. This helps define your 'Before' and 'After' benchmarks for search engine optimization.
Keyword research is next – identifying the words or phrases that your audience is likely to enter into search engines in order to find your products. This research can yield keyword suggestions that can be one of the most beneficial aspects of SEO, with high returns on investment (ROI).
Keyword research consists of three primary activities:
Discovery
We'll guide you to select the most relevant keywords for your store. We'll use the 'root' keywords to generate related single keywords, keyword combinations, and variations like singular, plurals and synonyms.


We'll then compare these keyword suggestions to those in current use by your audience. The goal is to identify the most widely-used search keywords so we can focus on the 'vital few' for your store.
ROI analysis
Popular keywords aren't always the most valuable. Generic keywords can be widely used while also delivering mediocre conversion rates. We'll perform a statistical analysis that highlights relevant keywords with the highest ROI.
Competitive Analysis
This phase will show you the competitive landscape for any given search term. Competitive factors include how diligent sites are to optimization issues, how many relevant inbound links they have received.








The Site Optimization Process consists of:
On-Page Site Optimization
Here we work on a page-by-page basis to optimize your content. We identify the page(s) needing modification and give you the optimized content you need for higher rankings. All our methods follow Best Practices for SEO and are spam-free. We adjust such factors as Title & Meta Tags, Creating/Reframing, Internal Site Links, Keyword-rich Content, and URL framing. When we're done, your site can definitely be considered search engine-friendly.
• Web Page Analysis
We also perform a deep analysis of your website and server, to identify any issues related to standards compliance, domain usage, page structures, internal and external link structure, URL-rewriting, load balancing. any problems that might lower your search engine position.
• Search Engine Markup Semantic Analysis
Here we analyze the source code of your website and correct anything that could make a search engine hesitate or stumble. This analysis also checks the Meta Tags, Titles, Keyword Density and Content on all pages.
Off-Page Site Optimization
Once On-Page Optimization is complete, we'll reload the website to see if further modifications are needed. When everything's perfect, we'll upload the optimized content (with compiled tags) to your server.


Your website is now ready for the major Search Engines and Directories.
Link Building
Boosting Page Rank is the next priority for your optimized site. When all other factors are equal, Search Engines will always favor the page with a higher Page Rank.


Page Rank is essentially 'link popularity.' It's a reflection of how many other websites contain links pointed at your site. (You may also hear these called 'inbound links' or 'non-reciprocal links.')


Google, Yahoo, MSN, Ask Jeeves, AltaVista and others place great importance on incoming links. A large number of high-quality incoming links can help your website beat the competition in the search engine rankings.

12 Simple Steps to Explode Your Site Traffic Using Online Social Media

12 Simple Steps to Explode Your
Site Traffic Using Online Social Media


Last year saw the arrival of online social media. If you operate a website or blog, you would be well advised to realign your site to exploit the popular social media sites for increased traffic.


You should also introduce social media components to your site because web users are experiencing these new forms of interaction on more and more sites and they will have an expectation of the same from your site too.




If you want to attract repeat visitors and want them to stay longer, your focus for the next few months should be on the social aspects of your site.


Social media uses technologies like RSS, blogging, podcasting, tagging, etc. and offers social networking (MySpace, Facebook), social video and picture sharing (YouTube, Flickr), and community-based content ranking (Digg, MiniClip) features.


The central theme of these sites is user generated content used for sharing amongst other users. The social aspects of these sites allow users to setup social communities invite friends and share common interests.


You don't have to change your site immediately to take advantage of these new technologies. Introduce small changes incrementally and you will be well on your way to measure up to your visitors' new expectations.


Step 1. Declare who you are to the online community. People should be able to relate to you. Unless they know more about you, you will be just an unknown identity and most people don't like to deal with people they don't know. Create an About Me page to list your achievements, skills and aspirations.


Step 2. Create a MySpace page and link your biography in the Profile of your MySpace page. Also provide a link back from the MySpace page to your website. Spend an hour every week to develop your online social network in MySpace. Invite a few of your new friends to write blog articles at your site about your products or services.




Step 3. Install a free blog and start publishing at least one article in your blog every week. Provide an easy bookmarking feature to social bookmarking sites like del.icio.us. This is done by providing an action button for each article in your site. The action button takes users to the submission page of the bookmarking site.


Step 4. Provide an action button for direct posting of blog articles to Digg. Digg is a popular news ranking site. A well dugg article will bring thousands of visitors to you.


Step 5. Provide a forum at your site for users to discuss your products and services. Don't delete negative comments because they provide insights into the improvements needed to serve your visitors better. However, censors hate speeches and meaningless bantering. Register your forum at BoardTracker. BoardTracker is a forum search engine.


Step 6. If you are offering products, allow users to review and rate your products. This will help you in inventory management because you may want to discontinue low rated products.


Step 7. Provide RSS feeds for your new products, blogs, forum postings, etc. An RSS feed provides teasers of your content. Users will use RSS readers to scan your teasers and visit your site for more information if the teasers interest them.


Step 8. Publish all your feeds at Feedburner. Feed burner provides media distribution and audience engagement services for RSS feeds. They also provide an advertising network for your feeds. If you have quality content, you will be able to monetize your content using their services.


Step 9. Create short how-to or new product videos and post these videos in social video sharing sites like YouTube and Google video. Provide a few start and end frames in these videos to introduce your site with your site URL. Post these videos using catchy titles, teaser descriptions, and appropriate tags to make them easy to discover.


Step 10. Provide embedded links to your remotely hosted videos on your site. This will save your bandwidth and storage space because the videos reside on the video sharing sites rather than on your own site's server.


Step 11. As well as videos, use social photo sharing sites like Flickr and SmugMug to share pictures related to content on your site. Use the same title, description and tag techniques discussed earlier for social video sites.


Step 12. Provide a "Send to Friend" feature for all the products and services you offer. This feature is a link that sends the article, product description, etc. to a recipient via e-mail.


Social media is not a fad. It is here to stay and brings a profound change to web surfers' experiences. Now is the right time to implement features that will make your site Social-Media-Friendly. Also, using marketing techniques that utilize popular social media sites, you will see a massive increase in traffic to your site.

Sitemaps Submission Tips

Before you begin, make sure you have the following sites added and verified in your Webmaster Tools account:
• the site on which the Sitemap is located
• the site(s) whose URLs are referenced in the Sitemap
1. Upload your Sitemap to your site.
2. On the Webmaster Tools home page, click the site you want.
3. Under Site configuration, click Sitemaps.
4. In the text box, complete the path to your Sitemap (for example, if your Sitemap is at http://www.example.com/sitemap.xml, type sitemap.xml).
5. Click Submit Sitemap.

SEO Techniques

Title:

The Title tag is not a Meta tag. However title tags play a
vital role in your site’s rankings. It is these words or
phrases that appear in the title of your page in the
hyperlink listings on the search engine results. I include
the most relevant and specific keywords or key phrases in
the title tag that best describe the contents of the page.

Description:

This gives a short and concise summary of the content of
your web page. The description appears in the SEs just
below the title tag. I ensure that the Meta description tag
is brief but includes some of your top keywords. The words
used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages
will not have the same Meta tag descriptions.

Keywords:

Although not as relevant as the other tags mentioned above,
the Meta keywords tag is still recognized by some SEs. I
include a number of Meta keywords for you that are relevant
to the content of your web pages.

SEO Techniques User Experience

Must provide a rich and easy-to-use experience for the users on your site. Want an immediate boost to your revenue without waiting for some search engine to update its index? Improve the user experience on the site and you can see instant results.

There has not been a PR update since April. It is long overdue. But matt Cutts said do not expect one soon. Google is in the process of changing something. They won't update PR until changes are more settled is the prevailing view at the moment. So just wait. Keeep building links.

PR is different from Search Engine Ranking Position (SERPs) it is now fairly accepted that your SERPs can be effected by factors such as CTR (click through rate) and bounce rates, and QDF (query desrves fresshness) These things are completly separate from TBPR. But TBPR has not been a significant factor for SERPs for a long time now.

take it to mean that if I query on 'French revolution' any document written in the last few years might be equally suitable, and an older article with more links is likely to be the correct result for Google to report.

Off page optimization Process

Off page optimization Process

Forums

Blogs

Directory Submisions

Searchengine submission

Articles

DMOZDirectory submission

Off-Page SEO Services Off-page SEO, better known as internet marketing, involves link building or building link popularity. When relevant, quality sites link to your site, it indicates to the search engines that your website is popular. Search engines (especially Google) use link popularity, along with other factors, as a method of determining where your site should rank. Using optimized text in these links tells the search engines what keywords your site is relevant for.

This process involves obtaining as many relevant inbound links (links from other sites that point to your site) as possible. The more competitive your market, the more inbound links you will need. Off-Page SEO Services involve:

Link Development

We use your chosen keyword phrases to carefully craft 4 or 5 optimized text links and optimized descriptions for the link campaign.

One-Way Linking

One-way linking involves obtaining relevant, quality, non-reciprocated links from other sites. This usually involves paying for directory listings or obtaining paid advertising.

- General Directories

We obtain listings for your site in relevant categories of quality, seo friendly directories.

- Niche Directories

We obtain listings for your site in directories that are relevant to your niche market. The number is dependent on what is available within your niche.

- Relevant Site Links

We obtain paid advertising links on sites that are relevant and compatible with yours (not your competitors)

Link Trading

Linking out is a factor that deserves consideration. Linking is a natural part of the web; it is what makes the web a web. Sites which do not link out are seen by the search engines as unnatural and suspect. A great way to link out is to trade links with websites that are relevant, quality resources. We can accomplish this through either a resource page or an on-site niche directory. Link trading is also a great way to build long-term relationships with quality websites within your niche.