Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
1. Choose the best name for your Facebook Page – and don’t change it
2. Select the best URL (Facebook username) for your Facebook Page
3. Use the “About” text box to place keyword-dense prose near the top of your Page
4. Use the “Info” tab to include more important keywords, text, and high priority links on your Page
5. Create “Static FBML” boxes and tabs to place lengthy content and more static links on your Page
6. Post direct links to your website (or other relevant sites) in your Page’s stream
7. Add photos with captions, events with descriptions, and a discussion forum
8. Get more inbound links to your Facebook Page from the web by posting links to your Page on all your websites
9. Get more intra-Facebook inbound links by getting more Facebook fans
10. Strengthen intra-Facebook reciprocal linking by getting fans to comment and like content in your stream
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