Tuesday, February 19, 2008

Off page optimization Process

Off page optimization Process

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Off-Page SEO Services Off-page SEO, better known as internet marketing, involves link building or building link popularity. When relevant, quality sites link to your site, it indicates to the search engines that your website is popular. Search engines (especially Google) use link popularity, along with other factors, as a method of determining where your site should rank. Using optimized text in these links tells the search engines what keywords your site is relevant for.

This process involves obtaining as many relevant inbound links (links from other sites that point to your site) as possible. The more competitive your market, the more inbound links you will need. Off-Page SEO Services involve:

Link Development

We use your chosen keyword phrases to carefully craft 4 or 5 optimized text links and optimized descriptions for the link campaign.

One-Way Linking

One-way linking involves obtaining relevant, quality, non-reciprocated links from other sites. This usually involves paying for directory listings or obtaining paid advertising.

- General Directories

We obtain listings for your site in relevant categories of quality, seo friendly directories.

- Niche Directories

We obtain listings for your site in directories that are relevant to your niche market. The number is dependent on what is available within your niche.

- Relevant Site Links

We obtain paid advertising links on sites that are relevant and compatible with yours (not your competitors)

Link Trading

Linking out is a factor that deserves consideration. Linking is a natural part of the web; it is what makes the web a web. Sites which do not link out are seen by the search engines as unnatural and suspect. A great way to link out is to trade links with websites that are relevant, quality resources. We can accomplish this through either a resource page or an on-site niche directory. Link trading is also a great way to build long-term relationships with quality websites within your niche.

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