Title:
The Title tag is not a Meta tag. However title tags play a
vital role in your site’s rankings. It is these words or
phrases that appear in the title of your page in the
hyperlink listings on the search engine results. I include
the most relevant and specific keywords or key phrases in
the title tag that best describe the contents of the page.
This gives a short and concise summary of the content of
your web page. The description appears in the SEs just
below the title tag. I ensure that the Meta description tag
is brief but includes some of your top keywords. The words
used must inspire the visitor to check your site out
further. Each page must be customized so all your web pages
will not have the same Meta tag descriptions.
Although not as relevant as the other tags mentioned above,
the Meta keywords tag is still recognized by some SEs. I
include a number of Meta keywords for you that are relevant
to the content of your web pages.
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